Sometimes it’s obvious when you need an outside opinion, like when you’re trying to decide if that sweater from Anthropologie is actually cute or just weird. Other times, the value of an outside opinion is less clear. If you have a strong marketing department with great ideas and clear goals, do you really need to engage with an outside agency? What are they going to contribute that you don’t already know about your industry and customers? In this episode of the podcast, recorded under stay at home orders, the Umault team discusses the top 5 reasons why an outside opinion brings value, especially for marketers.
Watch the video to learn more about the top five reasons why you should get an outside opinion on your marketing ideas:
• You can't read the label on your own jar.
• You have the curse of knowledge.
• An outside opinion can bring new perspectives or validation to what you already know.
• The outsider doesn’t have your “boss filter.”
• Bringing in an outside opinion gets you out of the echo chamber.
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