Are valuable giveaways capable of accelerating sales for startups?

Give away something valuable that makes each potential customer’s life easier and helps them to make a good decision
startup_sales

With new businesses and startups growing faster than dandelions during a late spring shower, increasing sales and securing customers may be difficult.

One strategy that many successful companies use is to give away something valuable that makes each potential customer’s life easier and helps them to make a good decision.

Would car dealers have sales if they didn’t give some mileage away during the test drives? Even retail stores give away some of the clothing products—from t-shirts to hats to perfume.

Why does this strategy work?


There are two types of people in the world: people who are short-sighted and people who are long term oriented. Short-sighted people want to make a profit right away.

On the other hand, people with long term vision and business acumen understand that to run circles around the competitors, you give away things—or time—for free in order to get people interested, and then monetise downstream. That’s where the value ladder comes in.

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