How you can use data storytelling to drive the desired outcome

What is the story behind numbers aka #datastorytelling?

I use language in this video that is common to us in Singapore in relation to COVID- 19.

Cluster : A group of people who have a common source of infection and are traceable.
Unlinked: A person whose source of infection is unknown.

Broadly we all know what are and are not good practices in order to avoid infection, but I want to know is the story behind the unlinked cases?

Were they or were they not following the guidelines? If they were not following the guidelines, is there anything in common they were doing that exposed them to infection? Sharing this information helps me to make sense of the unlinked cases and reassure me that I am correctly following the guidelines or tell me that maybe I need to do more.

To know that we need to do more or be reassured that what we are doing is right , requires not just the data but the story behind the data.

#storytelling #wednesdayvideo #narrativestories

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Anjali is the Managing Director of Narrative: The Business of Stories, a management consulting firm that helps businesses solve their communication challenges with stories and narrative techniques.

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