New technology means new ways to reach the consumer at P&G | Marketing Media Money

From digital assistants, to new media, from augmented reality to artificial intelligence, technology is allowing brands to find new ways to reach the consumer. Before the COVID-19 outbreak, CNBC's Arjun Kharpal spoke to Procter & Gamble's Chief Brand Officer Marc Pritchard on how his brands might embrace technology in the future for marketing.

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